11/02/2013
NBT Research Report

The Pulse Beverage Corporation

Rating: Strong Buy

Rapidly Expanding Pure-Play on 100% Natural and Nutritional Beverage Growth Sectors:...

Research Update Pulse Beverage: Strong Buy and 10X Upside
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Research Update Pulse Beverage: Strong Buy and 10X Upside

The Pulse Beverage Corporation

Rating: Strong Buy

Rapidly Expanding Pure-Play on 100% Natural and Nutritional Beverage Growth Sectors: Extending Coverage with Strong Buy Rating and 10X Upside

Investment Conclusion: We are extending coverage of The Pulse Beverage Corporation with a Strong Buy Rating and $5.50 Sum-of-Parts Valuation on 42 million shares fully diluted.

Due to the extremely rapid sales and distribution growth of Pulse’s Cabana™ brand lemonades and their one million+ annual case sales rate achieved by late 2012, industry valuation metrics for the Cabana™ franchise alone indicates a near-term $150 million+ valuation or $3.50+ per share outstanding for PLSB stock.

With the fall 2012 roll-out of their unique nutritionally beneficial Pulse® brand into their now 35+ states/250 million population distribution system, we forecast at least another $50 million in brand value developing for the Pulse® franchise as well by the end of 2013.

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