8/19/2013
NBT Research Report

We are initiating coverage of BOLDFACE Group, Inc. with a Speculative Buy Rating and $1.50 target price on 87.4MM million shares fully diluted and 5 X DPV of 2015 NBT revenue forecast of @$40 million.

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Initiating Coverage of BOLDFACE Group, Inc. with $1.50 Short Term Target
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Boldface Group "Gets UGLY" In a BIG Way!

Boldface Group and plush toy maker Uglydoll have teamed together to create a new product line of products and accessories that will speak to the unique personality of the UGLYDOLL brand. Products will include Bath, Soap, Shower and Body Care products and Lip Balms, Fragrance, Bath Accessories, and more.

"We are committed to the positive message that UGLY is the new beautiful.  The brand's specific, unisex attitude and whimsical edge will be conveyed through design, packaging, unique scents and the use of quality ingredients with result driven formulas. We will make products that will make us feel good inside and out," said Ms. Ostoya, Boldface's CEO.

To make the deal better, earlier in the year, Uglydoll entered into an agreement to expand their digital category of their product. Making for more product coverage for all things Uglydoll related, including the product line to be created by Boldface.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded beauty industry veterans Nicole Ostoya and Robin Coe Hutshing . BOLDFACE also sells the cosmetics/beauty brand by Kourtney, Kim and Khloe Kardashianas well as the fragrance by Mario Lopez .  Please visit www.boldfacegroup.com for further information.

About Pretty Ugly, LLC/UGLYDOLL

David Horvath Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.  The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC of Green Brook, NJ. 

The property is distinguished by David & Sun-Min's unique aesthetic and voice defining, "ugly" as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com.

 

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