We are initiating coverage of BOLDFACE Group, Inc. with a Speculative Buy Rating and $1.50 target price on 87.4MM million shares fully diluted and 5 X DPV of 2015 NBT revenue forecast of @$40 million.
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Initiating Coverage of BOLDFACE Group, Inc. with $1.50 Short Term Target
We are initiating coverage of BOLDFACE Group, Inc. with a Speculative Buy Rating and $1.50 target price on 87.4MM million shares fully diluted and 5 X DPV of 2015 NBT revenue forecast of @$40 million.
Investment Thesis:
BOLDFACE Group Inc. is poised to capture $40 million+ annual revenues by 2015 capitalizing on the two new major trends in the $246 billion global beauty products industry—celebrity owned beauty brands & celebrity direct-to-target audience social media marketing. Short term, the media frenzy about to consume their anchor brand ambassador Kim Kardashian and her baby with Kanye West should be a major catalyst for massive global pop culture media coverage and new social media followers.
Investment Highlights:
Whether you love or hate the “Kardashians”, their brand has created >$1 billion of wealth and $hundreds of millions in fashion & beauty product sales. Powered by the E! Channel “Keeping up with the Kardashians” program and its many spin-off programs, the Kardashian brand has morphed into a $billion empire of beauty/fashion/lifestyle brand extensions. Their 16-29 year female core audience is the highest spender on “color cosmetics” according to industry research from Mintel Research. The original Kardashian program and spin-offs have been recently been renewed for three additional years and extended to one hour from ½ hour duration. The K’s continue to be the #1 rating & revenue generators at the E! Networks worldwide.
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Founder and Editor-in-Chief for NBTEquitiesResearch.com. Contributor and Anchor for the Fox News Channel and Fox Business Network 2000-2013. Chairman & CEO of NBT Group, Inc., a boutique private capital investment bank and investor relations organization.
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