We begin coverage of MIMVI, a pure-play app search company for the hyper-growth Mobile Internet market.
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NBT Research Report: Mimvi (MIMV)
App reviews, just like all reviews, help expand awareness. That’s why the latest news from the Mimvi camp is big. Mimvi has acquired not one, but TWO, popular mobile app review websites, AndroidRays.com and FanAppic.com. Both boast a strong community of mobile apps enthusiasts.
The first acquisition, FanAppic.com, features reviews on iPhone and iPad apps, accessories and other products for the Apple community. It generates revenue through advertising, sponsorships, email list marketing and accelerated reviews.
"This acquisition is immediately accretive, and very timely as we look to launch MimviLink in the third quarter," Poutre added. "It helps us generate more consumer traffic and build our developer base by the thousands."
The second acquisition, AndroidRays.com, focuses on Android devices (phones and tablets), apps, tutorials, and other general news and information geared toward the Android operating system. The company generates revenue primarily through advertising & sponsorships similar to FanAppic.
"The Android app market is growing faster than iOS, so we're especially excited about the potential with AndroidRays," said Mimvi CEO Michael Poutre. "Just like the acquisition of FanAppic, which we announced last week, adding AndroidRays expands our presence in the mobile community."
With coverage for BOTH iOS and Android mobile app platforms, the extended coverage will be more enticing to mobile developers that sign up with Mimvi.
FanAppic Source
AndroidRays Source
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Founder and Editor-in-Chief for NBTEquitiesResearch.com. Contributor and Anchor for the Fox News Channel and Fox Business Network 2000-2013. Chairman & CEO of NBT Group, Inc., a boutique private capital investment bank and investor relations organization.
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