12/26/2012
NBT Research Report

With research firm IDC estimating data storage doubling every two years, the need for storage resources which can handle complex and mixed systems that combine both file and block data (i.e. unified data storage)...

NBT Initiates .75 Target On IceWEB Storage (IWEB) w/10X Upside
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IceWeb (IWEB.OB) Wins Storage Hardware Product of the Year Award in the 2012 Data Centre Solutions

Like we said in our research coverage initiation, the IceWeb unified storage solution was for US at NBT the best price-for-storage value we had ever found for our unified unstructured data storage problems.

Well now the prestigious worldwide Data Centre Solutions organization agrees. Winning Best in Show with them is like an Oscar in the movie world.

When IceWEB, Inc.™ (IWEB.OB), www.IceWEB.com announced this morning that it had won Storage Hardware Product of the Year Award in the 2012 Data Centre Solutions Awards, our tech nerd friends texted me and said “yo…this IS a big deal.”

#1, in a competitive selection process spanning a record number of entries including ALL the “Big Guys” like NetApp, Dell, EMC, HP…IceWEB BEAT all other storage providers and the 7 other finalists as Best in Show—1st place as voted by the actual IT users, not expert judges.

#2 The KEY to this Data Centre Solutions award is that ONCE IceWEB's nomination was initially evaluated by an expert team of judges and 7 finalists selected, the finalists were then voted on by the IT community in a voting process limited to businesses with knowledge and familiarity of the data storage industry.

Because this award comes from the SAME IT people who BUY this kind of unified/unstructured data center hardware and software, this award WILL translate into a LOT of orders. How many—don’t know…but a lot.

NO ONE ever got fired for buying the storage solution voted #1 out of over 30 entrants…ESPECIALLY when in almost every case they are the LEAST expensive solution…up to 75% cheaper.

Highest rated, lowest cost—THAT is why we LOVE IceWeb…and why we are buying units for our OWN company (as well as becoming a core holding for NBT portfolio).

In fact, winning the DataCentre Storage Product of the Year Award is the latest in a rapid series of industry accolades IceWEB has received this year. Others include:

·        Named Best in Class for Replication by DCIG

·        Industry Analyst Firm Taneja Group validation by analyst Jeff Boles: "IceWEB seems to have some clear differentiators including an enterprise-grade storage subsystem and a user interface that is more user-friendly than many we've seen."

·        Industry Analyst Firm Storage Switzerland validation by analyst George Crump: "What impressed us most about the universal unified storage solutions from IceWEB was the extensive feature set, especially given their extremely competitive prices. With the release of IceSTORM, the company is proving its products are more than just 'me too' storage systems and is certainly worthy of consideration for any sized data center looking to reduce its storage management burden."

EXTREMELY competitive prices means the IWEB solution many times is 75% LESS than the competing unified storage products. That is WE (at NBT) found out in searching for an affordable way to store all our rapidly expanding data.

Says Steven Toole, Chief Marketing Officer  of course VERY modestly "An undisputable string of industry expert reviews has now been echoed by the data storage user community at large, choosing IceWEB among all others as the DataCentre Storage Product of the Year."

Like we also said…sometimes in investing it’s better to be LUCKY that good.  Buy some shares and hold ‘em forever…aka till this company is bought out by one of the Big 5 players who they are killing in the mid-tier storage world.

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