This article on Seeking Alpha about Mimvi and its strategic importance to Microsoft as well as other enterprise players tells the opportunity story for MIMV very well.

Here’s an excerpt:

The mobile sector is the single most important sector in business today. Mobile-related business continues to drive gigantic revenues for companies such as Apple (AAPL), Google (GOOG), Samsung (SSNLF.PK) and Microsoft (MSFT) among many others.

I talked in depth with Mimvi CEO Kasian Franks last week about their partnership with Microsoft.

As per usual on these deals, he can’t specify how much of the deal is cash vs. services but the gist of our conversation shared a lot of the details and opportunity of the deal.

First, this is the OPENING stage of the partnership. In Microsoft land that means MSFT has a business agenda...in this case: