Largest Single Purchase/Distributor Deal EVER for Pulse Beverage
This is a big one. Hy-Vee, with 231 supermarkets, $6.9 billion in sales, ranks among the top 20 supermarket chains and the 48th largest private company in the United States is in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee is a company that focuses on healthy lifestyles. It has created the private label "HealthMarket" and they also provide their customers with in-store dieticians. Hy-Vee has won industry awards for its promotion of healthy lifestyles.
Bob Yates, CEO of Pulse, said, "Hy-Vee's promotion of healthy lifestyles and strategic position in the Midwest fits perfectly with our vision, our 'good-for-you' beverages, and leverages the great traction we are getting in the Midwest with recently announced distribution agreements. It will also represent the first large supermarket chain that our flagship product Pulse® NutriPurpose™ will be 'red-carpet' distributed through later this spring."
The rollout to 231 Hy-Vee stores is the single largest order to date for Pulse Beverage.
But the real story is they will be the first major chain to introduce the Pulse line of beverages…and they are the PERFECT chain to get the ball rolling.
We will update the Pulse research report shortly considering ALL the new distribution deals signed in the last few weeks.
Roll on Pulse…roll on!
About the Author
Founder and Editor-in-Chief NBTEquitiesResearch.com. Contributor and Anchor Fox News Channel and Fox Business Network. Chairman & CEO NBT Group,Inc., a boutique private capital investment bank and investor relations organization.
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