10/23/2012
NBT Research Report

Our latest update for the Pulse Beverage Company ($PLSB) focuses on major news surrounding the much higher than NBT forecast launch of Cabana™ as well as the hockey stick like growth of their distribution network in North...

($PLSB) Pulse Beverage Corp. Cabana Brand taking the company to new heights
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($PLSB) Pulse Beverage Corp. Cabana Brand taking the company to new heights

Our latest update for the Pulse Beverage Company ($PLSB) focuses on major news surrounding the much higher than NBT forecast launch of Cabana™ as well as the hockey stick like growth of their distribution network in North America and outside the United States.

We have updated our buy rating from speculative to strong buy and raised our target price to $3.50 based on our updated sales forecast and newly signed/pending national distribution agreements as detailed in this report.

With a 12 month forward sales basis of >$20 million in Pulse and Cabana brand beverages, Pulse will put itself squarely on the radar of the acquisitive major multi-national beverage companies. According to Coca Cola, only “3% of beverage start-ups reach sales of $20MM”—the threshold where acquisition deals become of interest to major brand marketers. Our update gives a full overview of Pulse’s status and strategy for the Cabana™ and Pulse brands.

In short: Develop and launch a 1M+ case per year brand for a new healthy non-carbonated beverage and the odds of acquisition at $250-$500 million+ price become very likely and very investment worthy.

Click here to view our detailed report.

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