Here is yet another reason Facebook is the new AOL while Google and newer search engines stand in front of the largest opportunities in the history of revenue in consumer software offerings.

According to a search marketing advertising study carried out in the United States by Internet marketing software company Wordstream, the click-through rate or CTR of paid search ads on Google now even outnumbers clicks on “free” organic search result listings by nearly a 2:1 ratio for high-commercial intent keyword searches (that is, people clearly looking to buy something).

Wordstream claims total click-through rates for Google ads on high-commercial intent search queries are up to 600 times higher than the average CTR for ads on a typical Facebook page.

No wonder Peter Thiel bailed on his $billion of FB stock. 

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Founder and Editor-in-Chief NBTEquitiesResearch.com. Contributor and Anchor Fox News Channel and Fox Business Network. Chairman & CEO NBT Group,Inc., a boutique private capital investment bank and investor relations organization.

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